Blogging is popular among writers and online marketers but not everyone that reads blogs knows why blogging is used as a marketing tool or the benefits that blogging has for small businesses that incorporate blogs into their marketing strategy. Blogging has become an indispensable tool for small businesses looking to increase web traffic, advertise their products, and build their brand. In this blog, I explore several ways blogging can help market your small business and introduce you to some of the best free web hosting options to get your blog started today.
1. Blogging drives traffic:
Blogging is an excellent way to draw more people to your website or online store, leading to a boost in your business’s sales and revenue. Active and informative blogs that provide useful content are more likely to get shared on social media platforms like LinkedIn and Facebook. Readers are key because they share your content with interests like those your business caters to. This increased traffic will also lead to better SEO rankings and improvements on search engine result pages.
2. Blogging improves Branding:
Having a blog is an effective way to establish your brand as an authority in your industry. Consistently publishing informative posts on your blog can transform your small business into a source of knowledge and information for clients, customers, stakeholders, and other industry operators. Here is where the quality of your content is key. The more beneficial information you provide, the more frequently people visit your website and these same readers eventually become your customers.
3. Blogging for Advertisements:
Blogging provides an excellent advertising opportunity for small business owners, as they can use it to promote their sales, products, events, or services. It is an inexpensive way to advertise, and you can customize your content to promote your products without having to pay high advertising fees. Use high-quality images and videos in your blog to increase engagement and allow your audience to see what you’re promoting. Here is also an opportunity for affiliate marketing and posting advertisements for other businesses but that’s another blog.
4. Build Credibility with Blogging:
Blogging gives you an opportunity to express your company’s values and beliefs and showcase your knowledge base. By sharing updates about industry advancements, providing how-to guides, or discussing best practices, you establish yourself as a leader in your field and earn your audience’s trust. Being reliable and trustworthy ultimately leads to returning and loyal customers.
Some of the best free hosting platforms for your blog! In no particular order.
1. WordPress: WordPress offers a free host option for people looking to set up a blog. It has easy to use templates and a drag-and-drop editor, making creating an attractive blog super easy.
2. Wix: Wix offers multiple customizable templates and easy to use drag-and-drop editors to create your blog. The platform works best for bloggers looking for ways to market their business through their website. Wix is where I began my blogging journey and was great for someone like me with little to no experience.
3. Blogger: Blogger is a free blogging platform owned by Google. It’s easy to use, and it comes with a range of customization options.
4. Weebly: is another great option for small businesses. It’s easy to use and comes with a range of pre-built templates that make it easy to get started.
5. Webador: Webador is personally my new favorite. I'll admit it doesn't have as much customization options, but it is user friendly with templates, AI ready to create your website for you, and drag and drop options. Webador also has some of the best prices for Lite, Pro, and Business websites.
6. Some other options to check out are squarespace and bluehost. Let me know down below in the comments which hosting site you use!
In closing if you are a small business owner looking for ways to market your business without spending a lot of money, blogging is an excellent option. By consistently publishing quality content, you can attract more visitors to your site, boost your brand recognition, and establish your business as a trusted authority in your industry. With the availability of free hosting options, starting a blog has never been easier, so why not give it a try?
Coming soon... 20 of my favorite marketing tools for small businesses.
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